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Work History


Head of Performance Marketing


Hands-on manager covering all ROI focused digital marketing. My performance marketing team consists of performance channel managers (Search, Social and Display), analysts and ad-tech specialists.

  • Manage Search, Display and Social performance marketing.
  • Implemented and managed full DoubleClick stack (DCM, DS, DBM and Google Analytics 360)
  • Manage budgets across all advertising channels globally, with a large focus on APAC.
  • In charge of deploying new ad-tech, tracking, reporting and troubleshooting.
  • Setup and deployed our programmatic advertising solutions 


  • Personally rebuilt both our Facebook and SEM accounts
  • Built out performance team twice (Singapore and again in Cyprus after re-location)
  • Implemented automated DataStudio reporting for all acquisitions

Global Digital Marketing Manager


Managed the digital budget for several countries in APAC. I was in charge of planning, strategy and execution for all programmatic campaigns.

  • Independently managed 5 markets before growing the team by an additional 2 members.
  • Lead the setup and integration of DBM (Double Click Bid Manager). After showcasing performance by achieving over 100% improvement in CPA, my display campaign strategy became best practice across all markets.
  • Developed several new acquisition and re-marketing strategies utilizing audience data (DMP) and analytics data
  • Managed all ad-operation and was the primary technical contact for the digital marketing department.
  • I took on the role as project manager for the migration of campaigns and tracking from existing platforms (DCM, Adwords, GDN, Facebook) into our new programmatic platform (Adobe Media Optimizer).
  • Collaborated with media partners to rebuild iflix SEM keyword structure.
  • I setup, managed and optimized campaigns across various ad platforms, incl. Facebook, GDN, Adwords (SEM), DBM, Adobe Media Optimizer (DSP) and DCM.
  • Setup website tagging and management utilizing Google Tag Manager and Adobe Tag manager.

CEO at SpicyPrinters


I started my own affiliate marketing business where I setup and managed performance-based campaigns. I later employed an additional two members and we ran several campaigns that reached over %122 ROI.

  • Conceptualized, implemented and managed ROI focused desktop and mobile campaigns across several traffic sources including Native, Facebook, PPC, Display, POP.
  • Technical setup and implementation of my own campaign tracking, analytics and hosting solutions.
  • A/B Testing and data-driven optimization.
  • Optimized campaigns based on ROI and real-time performance.
  • Landing page optimization.
  • Copywriting.
  • Brand strategies.
  • Media Buying & Selling.


Programmatic Media Trader


Spearheaded the integration of  performance marketing tools and strategies within programmatic.

  • Built and trafficked campaigns in DSP platforms (Appnexus & DBM) across desktop, mobile, FBX and video ­platforms.
  • Collaborated with DCM team to strategies and deploy DCM campaigns.
  • Conceptualised and deployed custom tailored remarketing strategies.
  • Pioneered best practice RTB and remarketing techniques.
  • Troubleshot and triaged on technical and performance related issues.
  • Provided delivery forecasts internally as a key insight into business and infrastructure needs.
  • Employed strategic campaign set up and management tactics to maximize performance and revenue.
  • Collobrated with clients to understand goals and needs.
  • Identified new opportunities within the programmatic space.

Ad-Network International Revenue Manager

Ad Dynamo

In charge of increasing ad-yield in emerging markets. Increased publisher and network profit margins by spearheading the integration and optimisation of SSP's - increasing global ad-yield by 5%.

  • Integrated and managed SSP's (supply-side platform).
  • Ad-serving trafficking, optimization and troubleshooting.
  • Defined yield strategies and inventory optimization techniques.
  • Global publisher and advertiser account management and support.

Customer Revenue Manager

Web Africa

Headed the Customer Revenue Department. Trained and supervised a 5 person outbound sales and retentions team. Formulated and execute selling strategies to maximize ROI from existing users.

  • Deployed email marketing campaigns.
  • Managed touchpoint advertising.
  • Managed customer communication.
  • Managed affiliate incentive program.



Digital Marketing

  • Digital Strategy
  • Creating Digital Assets: Online Copy, Websites and Mobi Sites
  • Social Media and Viral Marketing
  • WebPR and Online Reputation Management
  • Customer Relationship Management and Email Marketing
  • Affiliate Marketing
  • Engagement Via Mobile Phones
  • Paid Media: SEO, PPC and Display Advertising
  • Web Analytics and Conversion Optimisation

MCSE (Microsoft Certified Systems Engineer)

New Horizons

Managing, Administering Microsoft Windows XP, Microsoft Windows Server 2003/Network Infrastructure/Active Directory/Security Management.


MCDBA (Microsoft Certified Database Administrator)

New Horizons

Administering, Programming Microsoft SQL Server, Transact-SQL


IEB - Matriculation Exemption

Reddam Atlantic Seaboard

English, Afrikaans, Mathematics, Science, Geography, Computer Science (Java), Business Economics